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Strategic Business Communication: Email & Proposal Writing

Business Writing Mastery: Learn The Art Of Crafting Emails & Proposals That Drives Results & Create Lasting Impression!

About the course

The course is created for the professionals and entrepreneurs who wants to excel in the professional world, mastering the art of effective business writing. Many of us in the business world aren’t aware of how to craft business proposals or write awesome emails that actually converts. For this is a subject rarely touched in our formal education system.


Starting with business proposals, these are a full-fledged presentation of our business which includes everything from its achievement to sharing its vision. While proposals play a crucial role in bagging contracts, business is incomplete without emails, the most important mode of communication for business.


Email empowers you to engage directly with customers on a personal, individual, and permission-based basis. In today's highly competitive environment, every penny counts, especially when you're running a business. Taking advantage of marketing opportunities - at no cost to the company - is an opportunity that should not be missed.


Join Entrepreneur Investor Aaishwarya Chandra in this elaborative course on business writing, built with intuitive topics and concepts. The course is thoroughly divided into separate sections to enhance the learning experience. And this course is not just for the budding businessmen but also for those professionals who are well established in the game, for learning is a vast universe, the more you dig into it, the more you discover.


The course for simplicity is divided into various crucial parts,


PART 1: Introduction To The Course


This section is to brief you with the course’s content. It starts with a warm welcome and course navigation before proceeding in to what is a business proposal and how is it important for your business.


PART 2: Business Proposal Preparation


Moving to the second part, it addresses the important factors you should include while writing a business proposal like researching your audience, the prospect you are crafting it for. I have also included how to analyze the market for establishing a competitive pricing strategy. The section clearly focusses on the planning phase, but also include lectures on how to contact clients through cold emails and cold calls.


PART 3: Writing A Business Proposal


Completing the planning part, we will in the third section learn how to craft business proposal. You can also call it the execution part. It is stuffed with every important detail you’ll need in the process of creating. Such as choosing business templates, opening slides, table of contents, executive summary, introduction, solution and other elements. Besides, the sections also consist of lectures on how to use your USP or ‘Unique Selling Proposition’ to your proposal and how to price your products carefully keeping the competition in mind. Lectures on terms and conditions will help avoid and handle conflicts in between the parties in the contract.


PART 4: Workshop


In this section we will hands-on the learnings of the course through two case scenarios where we will learn step-by-step how to craft business proposals. Also, I have included two business proposal templates you can learn from to craft one for your own business or company.


PART 5: Introduction To Email Writing


Email marketing is a powerful way to reach potential and current customers, but it's important to make sure that your emails are relevant, personalized, and engaging.

But before anything else, it’s a good idea to first understand the history of emails and how it became popular. We will learn the various role email plays along with evaluating various platforms best suited for your business.


PART 6: 5 Key Elements Of A Good Email


Email is a time-tested, tried and true method of getting your message across to others. There are many elements that could go into an email for business, and if you want to be successful with your email marketing, you need to know what they are.

Before heading towards the technical aspects of emailing, we’ll start from the very basics where we will learn about each element that creates a successful email. In this module you will learn different elements like Subject line, carbon copies and blank carbon copies popularly known as CC and BCC, attachments and much more. These elements might look tiny but contribute a lot toward the success of your email marketing campaign.


PART 7: Crafting Easy To Understand Mails


Creating an email that fulfils the purpose is a true art but you must have a thorough understanding of different factors that influence the art of writing. Intention of writing, tone, purposes are some of the factors that matters.

The module focusses on,

  • Why addressing the recipient or reader is crucial and the right ways to address them
  • Skill the art of writing the subject line, that stimulates click.
  • Learn the importance of tones and expressions in your mails.
  • Best industry practices for Call To Action, Signatures, and Attachments.
  • Learn how to avoid mistakes and grammatical errors.


PART 8_Audience And Purpose


The ultimate goal of all your efforts and marketing is to get the attention from the audience it is aimed at. But the foremost thing which you must look at is acknowledging and targeting the right audience. Your marketing efforts will pay only if you target the right audience.


Also, you will encounter situations where your audience raises queries, complaints, feedbacks and in the worst cases may even sound rude. Here your skill to handle those clients and mails patiently will come in handy, which we will cover in this section through various real-world situations that may arise at work place.


PART 9_Cold Emails For Business


Cold emailing is still one of the most effective ways to get in touch with potential customers. It has been proven that the response rate of cold emails is higher than that of cold calls. The importance of cold emails or business pitches can't be underestimated. This is especially true for startups who are looking to get their foot in the door and establish themselves as a legitimate company in their industry.  One of the most important things about cold emails is that they help you build relationships with your target audience, and expand your network of influence.

By the end of the module, you will thoroughly understand the power of pitching and how to write one using hands-on different case scenarios.


PART 10_Email Applications

It's not a secret that email marketing is one of the most powerful tools to drive revenue and conversions. However, it's not easy to find the right email application to use in order to achieve high conversion rates. The first thing that you should know about email marketing is that it doesn't have to be complicated. In fact, many businesses are using just one single app for their entire marketing purposes. This is because there are many different types of apps with different features and functionalities. It all depends on your needs and the kind of results you want to get in the end.


No matter whether you intend to use proposals and emails for jobs, business or even personal networking, this course is the only course you need to create stunning and engaging writing that drive your desired Call-To-Action.


So, what are you waiting for? Enroll now and start learning a skill that can actually help you earn more!


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