Email is one of the most popular and widely used communication platforms for business. The use of email in business has grown significantly over the years, and it is now a vital part of business communication, making it worth learning.

Email empowers you to engage directly with customers on a personal, individual, and permission-based basis. In today's highly competitive environment, every penny counts, especially when you're running a business. Taking advantage of marketing opportunities - at no cost to the company - is an opportunity that should not be missed.

Join Aaishwarya Chandra, Entrepreneur-Investor-Mentor on this amazing journey to upgrade your written communication skills through professional email course, so that you never miss out on any opportunity ever.

Part 1_INTRODUCTION

Email marketing is a powerful way to reach potential and current customers, but it's important to make sure that your emails are relevant, personalized, and engaging.

But before anything else, it’s a good idea to first understand the history of emails and how it became popular. We will learn the various role email plays along with evaluating various platforms best suited for your business.

Part 2_KEY ELEMENTS OF CRAFTING A GOOD EMAIL

Email is a time-tested, tried and true method of getting your message across to others. There are many elements that go into an email for business, and if you want to be successful with your email marketing, you need to know what they are.

Before heading towards the technical aspects of emailing, we’ll start from the very basics where we will learn about each element that creates a successful email. In this module you will learn different elements like Subject line, carbon copies and blank carbon copies popularly known as CC and BCC, attachments and much more. These elements might look tiny but contribute a lot toward the success of your email marketing campaign.

Part 3_CRAFTING EASY TO UNDERSTAND MAILS

Creating an email that fulfils the purpose is a true art but you must have a thorough understanding of different factors that influence the art of writing. Intention of writing, tone, purposes are some of the factors that matters.

The module focusses on,

• Why addressing the recipient or reader is crucial and the right ways to address them
• Skill the art of writing the subject line, that stimulates click.
• Learn the importance of tones and expressions in your mails.
• Best industry practices for Call To Action, Signatures, and Attachments.
• Learn how to avoid mistakes and grammatical errors.

Part 4_AUDIENCE & PURPOSE

The ultimate goal of all your efforts and marketing is to get the attention from the audience it is aimed at. But the foremost thing which you must look at is acknowledging and targeting the right audience. Your marketing efforts will pay only if you target the right audience.

Also, you will encounter situations where your audience raises queries, complaints, feedbacks and in the worst cases may even sound rude. Here your skill to handle those clients and mails patiently will come in handy, which we will cover in this section through various real-world situations that may arise at work place.

Part 5_COLD EMAILS FOR BUSINESS

Cold emailing is still one of the most effective ways to get in touch with potential customers. It has been proven that the response rate of cold emails is higher than that of cold calls. The importance of cold emails or business pitches can't be underestimated. This is especially true for startups who are looking to get their foot in the door and establish themselves as a legitimate company in their industry. One of the most important things about cold emails is that they help you build relationships with your target audience, and expand your network of influence.

By the end of the module, you will thoroughly understand the power of pitching and how to write one using hands-on different case scenarios.

Part 6_EMAIL APPLICATIONS

It's not a secret that email marketing is one of the most powerful tools to drive revenue and conversions. However, it's not easy to find the right email application to use in order to achieve high conversion rates. The first thing that you should know about email marketing is that it doesn't have to be complicated. In fact, many businesses are using just one single app for their entire marketing purposes. This is because there are many different types of apps with different features and functionalities. It all depends on your needs and the kind of results you want to get in the end.

No matter whether you intend to use emails for jobs, business or even personal networking, this course is the only course you need to create stunning and engaging emails that drive your desired Call-To-Action.

So, what are you waiting for? Enroll now and start learning a skill that can actually help you earn more!