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Introduction
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Welcome And Course Navigation
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What Are Marketing Fundamentals?
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Various Forms Of Marketing
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Why Is Marketing Important For Businesses?
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Business Case Study_NIKE
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Marketing Research
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Section 2 Introduction
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Industry Analysis
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Various Stages Of Market Research
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SWOT Analysis
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PESTLE Analysis
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Marketing Essentials
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Section 3 Introduction
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Marketing Vs Sales
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Consumer Needs, Wants And Demands
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Maslow Need Hierarchy Theory
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What Is Consumer Behavior And Why Is It Important For Marketers?
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Buying Motives
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What Is STP In Marketing?
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What Is Market Segmentation?
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Selecting The Target Customer Group
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Positioning Strategies
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What Is Differentiation In Marketing?
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Creating An Ideal Consumer Persona Based On The Data
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Core Marketing Principles
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Section 4 Introduction
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What Is A Marketing Funnel?
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What Are Key Performance Indicators Or KPI?
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4Ps Of Product Marketing
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Product
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Section 5 Introduction
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What Is A Product?
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Product Life Cycle
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Product Mix And Strategy
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Product Naming
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Product Branding
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Product Positioning
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Price
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Section 6 Introduction
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What Is Price_ Price Vs Cost
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Competition Analysis
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Pricing Strategies
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Demand Supply Concept Essential For Pricing
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Place
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Section 7 Introduction
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Managing Product Distribution
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Distribution Channel
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Place Of Selling The Offerings
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Promotion
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Section 8 Introduction
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Promotion And Communication
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Elements Of Promotion Mix
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AIDA Model
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Service Marketing
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Section 9 Introduction
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Introduction To Service Marketing
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How Is Service Marketing Different From Product Marketing?
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Elements Of Service Marketing (4+3 P): People, Process, Physical Evidences
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Developing A Marketing Strategy
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Section 10 Introduction
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Creating Your Marketing Mix
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Marketing Budget And How To Set One
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COCA Or Cost Of Customer Acquisition
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CLV Or Customer Lifetime Value
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Conclusion
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Conclusion
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Business Case Study IKEA
Preview - Marketing Fundamentals : Drive Results For Your Business
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