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Introduction
Welcome And Course Navigation
What Are Marketing Fundamentals?
Various Forms Of Marketing
Why Is Marketing Important For Businesses?
Business Case Study_NIKE
Marketing Research
Section 2 Introduction
Industry Analysis
Various Stages Of Market Research
SWOT Analysis
PESTLE Analysis
Marketing Essentials
Section 3 Introduction
Marketing Vs Sales
Consumer Needs, Wants And Demands
Maslow Need Hierarchy Theory
What Is Consumer Behavior And Why Is It Important For Marketers?
Buying Motives
What Is STP In Marketing?
What Is Market Segmentation?
Selecting The Target Customer Group
Positioning Strategies
What Is Differentiation In Marketing?
Creating An Ideal Consumer Persona Based On The Data
Core Marketing Principles
Section 4 Introduction
What Is A Marketing Funnel?
What Are Key Performance Indicators Or KPI?
4Ps Of Product Marketing
Product
Section 5 Introduction
What Is A Product?
Product Life Cycle
Product Mix And Strategy
Product Naming
Product Branding
Product Positioning
Price
Section 6 Introduction
What Is Price_ Price Vs Cost
Competition Analysis
Pricing Strategies
Demand Supply Concept Essential For Pricing
Place
Section 7 Introduction
Managing Product Distribution
Distribution Channel
Place Of Selling The Offerings
Promotion
Section 8 Introduction
Promotion And Communication
Elements Of Promotion Mix
AIDA Model
Service Marketing
Section 9 Introduction
Introduction To Service Marketing
How Is Service Marketing Different From Product Marketing?
Elements Of Service Marketing (4+3 P): People, Process, Physical Evidences
Developing A Marketing Strategy
Section 10 Introduction
Creating Your Marketing Mix
Marketing Budget And How To Set One
COCA Or Cost Of Customer Acquisition
CLV Or Customer Lifetime Value
Conclusion
Conclusion
Business Case Study IKEA