Preview Marketing Fundamentals : Drive Results For Your Business

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Introduction

Welcome And Course Navigation

What Are Marketing Fundamentals?

Various Forms Of Marketing

Why Is Marketing Important For Businesses?

Business Case Study_NIKE

Marketing Research

Section 2 Introduction

Industry Analysis

Various Stages Of Market Research

SWOT Analysis

PESTLE Analysis

Marketing Essentials

Section 3 Introduction

Marketing Vs Sales

Consumer Needs, Wants And Demands

Maslow Need Hierarchy Theory

What Is Consumer Behavior And Why Is It Important For Marketers?

Buying Motives

What Is STP In Marketing?

What Is Market Segmentation?

Selecting The Target Customer Group

Positioning Strategies

What Is Differentiation In Marketing?

Creating An Ideal Consumer Persona Based On The Data

Core Marketing Principles

Section 4 Introduction

What Is A Marketing Funnel?

What Are Key Performance Indicators Or KPI?

4Ps Of Product Marketing

Product

Section 5 Introduction

What Is A Product?

Product Life Cycle

Product Mix And Strategy

Product Naming

Product Branding

Product Positioning

Price

Section 6 Introduction

What Is Price_ Price Vs Cost

Competition Analysis

Pricing Strategies

Demand Supply Concept Essential For Pricing

Place

Section 7 Introduction

Managing Product Distribution

Distribution Channel

Place Of Selling The Offerings

Promotion

Section 8 Introduction

Promotion And Communication

Elements Of Promotion Mix

AIDA Model

Service Marketing

Section 9 Introduction

Introduction To Service Marketing

How Is Service Marketing Different From Product Marketing?

Elements Of Service Marketing (4+3 P): People, Process, Physical Evidences

Developing A Marketing Strategy

Section 10 Introduction

Creating Your Marketing Mix

Marketing Budget And How To Set One

COCA Or Cost Of Customer Acquisition

CLV Or Customer Lifetime Value

Conclusion

Conclusion

Business Case Study IKEA

Preview - Marketing Fundamentals : Drive Results For Your Business